Watch: Roddy Ricch Releases Official Music Video For ‘The Box’
Roddy Ricch The Box Video: Roddy Ricch has officially released the music video for his hit single, ‘The Box’. This single, from his album, ‘Please Excuse Me For Being AntiSocial’. For a new artiste, Roddy broke records by getting the song to Billboard #1, a position it stayed in for weeks.
As at this moment, ‘The Box‘ has sat seven weeks on the BillBoard 100 chart. What’s even more impressive is that all the while, the song has not had a music video but has gone on to be a fan favorite. It remains one of the popular songs used for TikTok videos.
Usually, when a song of this magnitude blows up, the artiste would quickly, alongside their label, release a music video, to keep the fan’s attention on the song, high. This was not the case with this rapper and his label, Atlantic Records. They took their time to churn out a video best described as explosive and mesmerizing.
Judging from fan reviews, the wait was worth it. In the video, Ricch can be seen transforming into various things at the same time, a basketball player, bank robber, building-scaler and the President of the United States, in that order. The video closes with him in a glass box, which is only apt.
Watch ‘The Box’ Below: