Pharrell’s First Louis Vuitton Ad Features Rihanna
Prior to Pharrell’s debut show in Paris last week, the premium brand previewed the campaign with a massive billboard on the wall of the Musée d’Orsay. The pregnant Rihanna and A$AP Rocky attended the presentation with the producer-rapper, who is the new creative director of LV for men.
The brand explained the ad images as artifacts “created to alter perceptions, challenge history, and evolve an existing legacy. Personified by a pregnant Rihanna – a symbol of human empowerment and the quintessential everyday icon – the men’s campaign reflects the re-contextualization at the core of Pharrell Williams’ approach to the maison.”
“The new Speedy conjures through the inimitable savoir-faire of the maison a visual language evocative of the codes and stylistic attitude of Canal Street. It is an everyday icon conceived for every walk of life,” Vuitton added in a statement.
Watch the video below, which was recorded at Canal Street in Lower Manhattan, New York City.