Beyonce Releases Promotional Video For Ivy Park x Adidas Collaboration
Beyonce Ivy Park Adidas: Sometime in December, we reported that Beyonce had signed a partnership with Adidas for the relaunch of her Ivy Park line. This collaboration is expected to drop next week, January 18th.
In anticipation of her Ivy Park x Adidas collaboration, Beyonce has released the official promotional video, to support it.
Beyonce is now a creative partner for Adidas, as she contributes personally to the developing and designing of all products to be released from the collaboration. Remember that Ivy Park was prior to now, in partnership with Top Shop.
We have shared the promotional video below:
Beyonce spoke about the collaboration and the drive behind it, in her interview with Elle magazine last year, which we reported here.
“This new line is fun and lends itself to creativity, the ultimate power, I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.” She said in the interview.
About working with Adidas, she had this to say.
“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of her business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Once again, Beyonce has shown that music is not the only thing she’s good at.