Beyonce Announces Adidas & Ivy Park Merch Release For Jan 2020
Beyonce Ivy Park Adidas: Show us anyone who breaks the internet more than Beyoncé, we’ll wait. Some months back, it was announced that Beyoncé would be creative partner on her signature line with Adidas in collaboration with Ivy Park.
It seems the time has come, because few minutes ago, Beyoncé took to Instagram and with a series of posts, announced the merch release date for Jan 18 2020.
Beyonce’s custom footwear and apparel line will be available January 18th, 2020. We also get a sneak peek at the sneaker that will drop on the date. See Below. Back in April, Adidas had announced that Beyoncé will be a creative partner for the brand for her own signature line as a part of the IVY PARK relaunch. IVY PARK was previously in partnership with TopShop.
“This is the partnership of a lifetime for me,” Beyoncé had said about the new partnership. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Through the deal, the two entities also aim to crete “purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders.”